Local Restaurants’ Marketing and Sponsorship Within Collegiate Athletics

Corporate sponsorships, trademark licensing, and broadcasting rights within college athletics have become a multibillion-dollar business over the past decade. However, a gap in research exists within local businesses sponsorship of college athletics. Many college towns heavily rely on local businesses, specifically restaurants, to attract and retain sports fans. The purpose of this study is to examine local restaurants’ marketing strategies, community relations, and other sponsorship donations impacting the involvement of its collegiate sport sponsorship at the mid-major conference level. Purposeful sampling was used to include two local restaurant owners who participate in sport sponsorship in a Midwest college team. Semi-structured interview questions were used to acquire marketing strategies, sponsorship, asset selection, and return on investment (ROI) evaluation. Four main themes emerged: (1) the restaurant market in a college town, (2) pursuing big dreams through marketing: advertising, branding, and community connection, (3) progression in athletic sponsorship: decision making, investment, and assistance, and (4) keys to success. Local businesses often have different timing, intensity, and strength marketing strategies compared to those on a national level. The contributions and impacts of this study include sponsorship ROI evaluation strategies for two local restaurants, brand recognition and awareness valuation from their fan bases, and asset mixture selection

Star formation activity in the southern Galactic HII region G351.63-1.25

The southern Galactic high mass star-forming region, G351.6-1.3, is a HII region-molecular cloud complex with a luminosity of 2.0 x 10^5 L_sun, located at a distance of 2.4 kpc. In this paper, we focus on the investigation of the associated HII region, embedded cluster and the interstellar medium in the vicinity of G351.6-1.3. We address the identification of exciting source(s) as well as the census of stellar populations. The ionised gas distribution has been mapped using the Giant Metrewave Radio Telescope (GMRT), India at three continuum frequencies: 1280, 610 and 325 MHz. The HII region shows an elongated morphology and the 1280 MHz map comprises six resolved high density regions encompassed by diffuse emission spanning 1.4 pc x 1.0 pc. The zero age main-sequence (ZAMS) spectral type of the brightest radio core is O7.5. We have carried out near-infrared observations in the JHKs bands using the SIRIUS instrument on the 1.4 m Infrared Survey Facility (IRSF) telescope. The near-infrared images reveal the presence of a cluster embedded in nebulous fan-shaped emission. The log-normal slope of the K-band luminosity function of the embedded cluster is found to be 0.27 +- 0.03 and the fraction of the near-infrared excess stars is estimated to be 43%. These indicate that the age of the cluster is consistent with 1 Myr. The champagne flow model from a flat, thin molecular cloud is used to explain the morphology of radio emission with respect to the millimetre cloud and infrared brightness.Comment: 18 pages, 8 figures, To be published in MNRA

A necklace of dense cores in the high-mass star forming region G35.20-0.74N: ALMA observations

The present study aims at characterizing the massive star forming region G35.20N, which is found associated with at least one massive outflow and contains multiple dense cores, one of them recently found associated with a Keplerian rotating disk. We used ALMA to observe the G35.20N region in the continuum and line emission at 350 GHz. The observed frequency range covers tracers of dense gas (e.g. H13CO+, C17O), molecular outflows (e.g. SiO), and hot cores (e.g. CH3CN, CH3OH). The ALMA 870 um continuum emission map reveals an elongated dust structure (0.15 pc long and 0.013 pc wide) perpendicular to the large-scale molecular outflow detected in the region, and fragmented into a number of cores with masses 1-10 Msun and sizes 1600 AU. The cores appear regularly spaced with a separation of 0.023 pc. The emission of dense gas tracers such as H13CO+ or C17O is extended and coincident with the dust elongated structure. The three strongest dust cores show emission of complex organic molecules characteristic of hot cores, with temperatures around 200 K, and relative abundances 0.2-2x10^(-8) for CH3CN and 0.6-5x10^(-6) for CH3OH. The two cores with highest mass (cores A and B) show coherent velocity fields, with gradients almost aligned with the dust elongated structure. Those velocity gradients are consistent with Keplerian disks rotating about central masses of 4-18 Msun. Perpendicular to the velocity gradients we have identified a large-scale precessing jet/outflow associated with core B, and hints of an east-west jet/outflow associated with core A. The elongated dust structure in G35.20N is fragmented into a number of dense cores that may form massive stars. Based on the velocity field of the dense gas, the orientation of the magnetic field, and the regularly spaced fragmentation, we interpret this elongated structure as the densest part of a 1D filament fragmenting and forming massive stars.Comment: 24 pages, 26 figures, accepted for publication in Astronomy and Astrophysics (abstract modified to fit arXiv restrictions

Workplace factors associated with mental health of healthcare workers during the COVID-19 pandemic: an international cross-sectional study

BACKGROUND: The association of workplace factors on mental health of healthcare workers (HCWs) during the COVID-19 pandemic needs to be urgently established. This will enable governments and policy-makers to make evidence-based decisions. This international study reports the association between workplace factors and the mental health of HCWs during the pandemic. METHODS: An international, cross-sectional study was conducted in 41 countries. The primary outcome was depressive symptoms, derived from the validated Patient Health Questionnaire-2 (PHQ-2). Multivariable logistic regression identified factors associated with mental health outcomes. Inter-country differences were also evaluated. RESULTS: A total of 2,527 responses were received, from 41 countries, including China (n=1,213; 48.0%), UK (n=891; 35.3%), and USA (n=252; 10.0%). Of all participants, 1343 (57.1%) were aged 26 to 40 years, and 2021 (80.0%) were female; 874 (34.6%) were doctors, and 1367 (54.1%) were nurses. Factors associated with an increased likelihood of depressive symptoms were: working in the UK (OR=3.63; CI=[2.90-4.54]; p<0.001) and USA (OR=4.10; CI=[3.03-5.54]), p<0.001); being female (OR=1.74; CI=[1.42-2.13]; p<0.001); being a nurse (OR=1.64; CI=[1.34-2.01]; p<0.001); and caring for a COVID-19 positive patient who subsequently died (OR=1.20; CI=[1.01-1.43]; p=0.040). Workplace factors associated with depressive symptoms were: redeployment to Intensive Care Unit (ICU) (OR=1.67; CI=[1.14-2.46]; p=0.009); redeployment with perceived unsatisfactory training (OR=1.67; CI=[1.32-2.11]; p<0.001); not being issued with appropriate personal protective equipment (PPE) (OR=2.49; CI=[2.03-3.04]; p<0.001); perceived poor workplace support within area/specialty (OR=2.49; CI=[2.03-3.04]; p<0.001); and perceived poor mental health support (OR=1.63; CI=[1.38-1.92]; p<0.001). CONCLUSION: This is the first international study, demonstrating that workplace factors, including PPE availability, staff training pre-redeployment, and provision of mental health support, are significantly associated with mental health during COVID-19. Governments, policy-makers and other stakeholders need to ensure provision of these to safeguard HCWs’ mental health, for future waves and other pandemics

Information, Credit, and Organization

This paper investigates the effect of a change in informational environment of borrowers on the organizational design of bank lending. We use micro-data from a large multinational bank and exploit the sudden introduction of a credit registry, an information-sharing mechanism across banks, for a subset of borrowers. Using within borrower and loan officer variation in a difference-in-difference empirical design, we show that expansion of credit registry led to an improvement in allocation of credit to affected borrowers. There was a concurrent change in the organizational structure of the bank that involved a dramatic increase in delegation of lending decisions of affected borrowers to loan officers. We also find a significant expansion in scope of activities of loan officers who deal primarily with affected borrowers, as well as of their superiors. There is suggestive evidence that larger banks in the economy were better able to implement similar changes as our bank. We argue that these patterns can be understood within the framework of incentive-based and information cost processing theories. Our findings could help rationalize why improvements in the information environment of borrowers may be altering the landscape of lending by moving decisions outside the boundaries of financial intermediaries

ABCC1: a gateway for pharmacological compounds to the ischaemic brain

By preventing access of drugs to the CNS, the blood-brain barrier hampers developments in brain pharmacotherapy. Strong efforts are currently being made to identify drugs that accumulate more efficaciously in ischaemic brain tissue. We identified an ATP-binding cassette (ABC) transporter, ABCC1, which is expressed on the abluminal surface of the brain capillary endothelium and mildly downregulated in response to focal cerebral ischaemia, induced by intraluminal middle cerebral artery occlusion. In biodistribution studies we show that ABCC1 promotes the accumulation of known neuroprotective and neurotoxic compounds in the ischaemic and non-ischaemic brain, ABCC1 deactivation reducing tissue concentrations by up to two orders of magnitude. As such, ABCC1's expression and functionality in the brain differs from the liver, spleen and testis, where ABCC1 is strongly expressed on parenchymal cells, resulting -- in case of liver and testis -- in directed transport from the tissue into the blood. After focal cerebral ischaemia, ABCC1 deactivation abolished the efficacy of both neuroprotective and neurotoxic compounds. Our data indicate that ABCC1 acts as gateway for pharmacological compounds to the stroke brain. We suggest that the tailoring of compounds binding to abluminal but not luminal ABC transporters may facilitate stroke pharmacotherap

Surface collective modes in the topological insulators Bi2_2Se3_3 and Bi0.5_{0.5}Sb1.5_{1.5}Te3−x_{3-x}Sex_{x}

We used low-energy, momentum-resolved inelastic electron scattering to study surface collective modes of the three-dimensional topological insulators Bi$_2$Se$_3$ and Bi$_{0.5}$Sb$_{1.5}$Te$_{3-x}$Se$_{x}$. Our goal was to identify the "spin plasmon" predicted by Raghu and co-workers [S. Raghu, et al., Phys. Rev. Lett. 104, 116401 (2010)]. Instead, we found that the primary collective mode is a surface plasmon arising from the bulk, free carrers in these materials. This excitation dominates the spectral weight in the bosonic function of the surface, $\chi "(\textbf{q},\omega)$, at THz energy scales, and is the most likely origin of a quasiparticle dispersion kink observed in previous photoemission experiments. Our study suggests that the spin plasmon may mix with this other surface mode, calling for a more nuanced understanding of optical experiments in which the spin plasmon is reported to play a role.Comment: 5 pages, 4 figure